Looking after yourself isn’t just about booking a doctor’s appointment or choosing what to put on your plate. It means having access to the right tools, at the right time, without any hassle. Building on this shared vision, DoctorApp and Naturae Victus Italia are today announcing the launch of a strategic partnership set to change the way people manage their health on a daily basis.
Two innovative companies that have grown up in the heart of Piedmont, in Cuneo, and which, from different perspectives, have built their identities around a common principle: wellbeing must be accessible, tangible and should not require people to make sacrifices.
Technology and natural nutrition: a partnership for people
DoctorApp has redefined the relationship between patients and healthcare professionals: with its digital platform, booking an appointment, requesting a prescription, receiving a reminder or communicating with your doctor has become as simple as sending a message. Every day, thousands of people in Italy choose DoctorApp to manage their own health — and that of their families — with peace of mind and independence.
Naturae Victus Italy, meanwhile, is forging ahead on the path of food innovation: it is developing functional ingredients and clean-label solutions designed to reduce the impact of sugars in everyday life, without ever sacrificing the pleasure of taste. From natural sweeteners to spreads, from products for blood sugar management to solutions for the pharmaceutical and nutraceutical sectors, its goal is singular: to make the healthy choice the easiest and tastiest one.
Together, the two ecosystems are building a more comprehensive path to wellbeing for their users: on the one hand, digital and intuitive management of their relationship with healthcare professionals; on the other, practical nutritional solutions for everyday choices.
What the key players have to say
“At DoctorApp, we believe that health is an ongoing journey, not a one-off appointment. This collaboration allows us to expand what we can offer people: not only simplifying the dialogue between patient and doctor, but also supporting those who use our platform in the everyday choices that really make a difference.Naturae Victus Italia shares our focus on people, and that is what makes this partnership so natural.”
Alessandro Giraudo, CEO of DoctorApp
"We built Naturae Victus Italia with a firm belief: eating well should never be a sacrifice. Finding an ally in DoctorApp that thinks the same way — that puts people first, that uses technology to simplify rather than complicate — was an instant fit. We are two forward-looking companies from Cuneo, and doing this together adds even more value.”
Francesco Albanese, CEO of Naturae Victus Italia
A signal for the region
The partnership between DoctorApp and Naturae Victus Italia also sends a clear message to Piedmont’s innovation ecosystem: two organisations founded locally, in Cuneo, have chosen to grow together rather than follow parallel paths. A response to the ever-growing demand for holistic health, where digital and natural are not separate worlds but deeply complementary.
Those who use the products and services of both organisations will find a smoother connection between medical care and mindful nutrition — because true wellbeing is built every day on both fronts.